White, whiter, „White Cube“

Art In An Empty Space

You Are Probably Familiar With The Following Scenario

you are in a gallery in front of a (contemporary) piece of art and feel lost. It is not without reason that “Is that art or garbage?” has become a dictum for all those, who feel the same.

But be sure not to blame yourself. It is rather the lack of context, which makes it so hard, or sometimes impossible, to access artwork. A sobering feeling of intimidation is often the result. In order not to appear ignorant, we often refrain from asking further questions and proceed to leave the gallery – especially as often, the environment is not particularly inviting either.

Creating Suitable Context Through Curation

The above scenario is disappointing for all parties involved: for the art lover, as well as for the gallery owner, and last but not least the artist themselves, as this means that they will find fewer buyers for their work. A curated presentation could be the solution: today, art is not only accompanied by information, but also embedded into meaningful context.

Curated Exhibitions

Virtual exhibitions provide explanations in regard to the artists’ intentions, explore the respective context and illustrate techniques.

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The Benefits Are Clear:

  • The ability to choose according to your preferences (stiles, techniques etc.)
  • Plenty of information on the artists and the respective works
  • Links to other artists represented in the gallery programme
  • Inspiration: what would the painting look like in my home?
  • Establishing a relationship with the artwork

Now You Can Become Your Own Curator!

Explore the exhibitions on our website and find a piece of art, which suits you exactly. This way, you can turn your home into your own personal art space.

The Benefits Are Clear:

  • The ability to choose according to your preferences (stiles, techniques etc.)
  • Plenty of information on the artists and the respective works
  • Links to other artists represented in the gallery programme
  • Inspiration: what would the painting look like in my home?
  • Establishing a relationship with the artwork

Now You Can Become Your Own Curator!

Explore the exhibitions on our website and find a piece of art, which suits you exactly. This way, you can turn your home into your own personal art space.